Buffalo board packaging promotion – it’s good enough to eat

TitleBuffalo Board recipe cards
Agency: Seesaw Design (Melbourne) – concept, design and photography
Client: K.W.Doggett Fine Paper
Stocks: Buffalo Board
Printed by: Bambra Press (Melbourne), foiling by Avon (Melbourne).

As the buffalo roam the Serengeti, they dream about eating ‘Mozzarella in Carozza’. Of course we’re not being serious but wouldn’t it be a sight to see! Seriously though, did you know the Italians have been making buffalo mozzarella (bufala as they call it), since the 12th century? So what on Earth does buffalo mozzarella have to do with Buffalo Board? Well, Buffalo Board has many applications, one of which is food packaging. We collaborated with Seesaw Design in Melbourne who suggested we focus on this angle considering the stock is FDA approved for direct food contact. The concept of incorporating a food by-product led them to buffalo mozzarella (provided by La Latteria), a common ingredient on pizzas and salads.  It then seemed a perfect fit to work with Ladro, a popular pizza restaurant in Melbourne. And there you have it folks, the beginning of a delicious paper promotion.

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The promotion consists of an A5 folder made from 332 gsm/610ums Buffalo Board, printed with a matt white foil. Five recipe cards featuring buffalo mozzarella (ie mozzarella di bufala; risotto – bufala and leek; mozzarella in carozza; pizza dough; pizza bianco) are contained within the folder, and printed on 283gsm/508ums stock. The folder and outside of the cards are printed 4 colour process with double hit of opaque white highlights printed wet on dry. The inside of the card is printed 4 colour process.

The recipe cards are such little treasures and are so tasty they’re good enough to serve to your mama. Ladro provided a great location for the photo shoot. The photographs showcase the stock’s raw look, a bonus for people that want to convey a distinctive, clean and natural design. The rustic dishes were captured in a beautiful and elegant way, and it looked like the team had fun doing it! Here’s a video with some behind-the-scenes footage of the shoot. The food styling is thanks to Vicki Valsamis who has done such a stellar job of making the dishes look downright dreamy and scrumptious. It’s like we can hear them calling out: ‘Eat me, eat me’.

Seesaw set out to create something special with this promotion rather than a novelty piece. As Anita Ryley from Seesaw explains: “We wanted to produce a finished product that is designer orientated while showcasing the stock. We wanted the promotion to be interactive, engaging and original. Using images of stock buffalo seemed a little obvious. It needed to be a solution that was beautiful, clever, professional and a little left of centre. We wanted to create a stock sample that wasn’t just another pretty design piece. As a studio, we love the samples we can engage with. The ones that have a dual purpose.”

Buffalo Board is a low density, high yield product. It’s an uncoated, moisture-resistant folding carton board that is cost effective, has a verifiably low bacteria content compared to many other paperboard products and outstanding strength and durability. Buffalo Board is also available in 386gsm/711ums and is also used for health, beauty, fashion and beverage applications. It’s made from natural kraft fibres that are responsibly sourced and fully recyclable and it even has a low carbon footprint (measured exit mill gate).

Your K.W.Doggett Fine Paper specialist will be out to see you soon with a copy of this promo. Otherwise, please call our samples departments. If you have any specific packaging related questions, please call our dedicated packaging business development manager John Alipan on 0434 692 446 or email him jalipan@kwdoggett.com.au

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Curious postcards – digital and offset

Title: Curious postcards
Agency: Naughtyfish (Sydney)
Client: K.W.Doggett Fine Paper
Stocks: Curious Metallics / Curious Metallics Digital
Printed by: Offset card Green & Gold (Sydney), Digital card Bambra Press (Melbourne)

The enchanting Curious Collection story continues with the release of two postcards using the stunning imagery from the book. The Curious Metallics range now comes with HP Indigo certified sheets Ice Gold Digital (120gsm, 300gsm) and Ice Silver Digital (300gsm). The great thing about this collection is that it offers a vibrant colour palette, text and cover weights and matching envelopes and it’s suitable for offset and digital printing. For offset printing, we recommend using either fully oxidising or traditional offset inks. The offset postcard is printed using stochastic screening on the Ice Gold 300gsm. The digital sheets are great they’re made with a patented coating formulation and feel the same as the other papers. There is no shelf life or yellowing issues either. We printed the digital card on Ice Silver Digital 300gsm using an HP Indigo 5500. The Curious Metallics range is manufactured by Arjowiggins (UK).

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Jack goes digital

Title: Sovereign Offset Digital ‘Jack of all Trades’ postcard
Agency: Three60
Client: Self-promotion
Stocks: Sovereign Offset Digital – Indigo

Sovereign Offset, the great all-rounder adds digital to its kit. This new sheet is specially engineered to deliver outstanding print results on all digital presses and is guaranteed by HP Indigo for 100% ElectroInk adhesion. Available in five of the most popular weights – 100, 120, 160, 200, 300gsm and digital sheet size 320 x 450mm. Sovereign Offset digital shares the same whiteness and texture as regular Sovereign Offset; a handy tool when matching offset and digital communications.

Here comes the Sun (again)!

Title: Sun water bottle and notepad promotion
Client: Self-promotion
Stocks: Sun Art A2 – Gloss / Sun Art A2 – Matt / Sun Offset
Printed by: Notepad: Pinnacle (Melbourne). Bottle: designed in-house, printing organised via Goldstem (Sydney).

We thought it was about time to welcome back some sunshine. Some of you might remember our competition from last year. Well, we couldn’t keep the Sun Art A2 coated and Sun Offset papers down for long. With their economical, laser guaranteed (Sun Offset only), FSC certified credentials, top notch runnability and economic value, we just had to let these brands shine so we developed a Sun branded aluminium water bottle and Sun Offset notepad.

Sun Art A2 Matt and Gloss coated is available in 115gsm, 128gsm and 150gsm weights. Sheet sizes include 455 x 650; 635 x 880, 650 x 910 (bold figure indicates grain direction).

Sun Offset is an uncoated woodfree sheet and comes in 70gsm, 80gsm, 90gsm, 100gsm and 120gsm, in a variety of sheet sizes.  Please refer to the Sun Offset swatch for further technical specs.

Both papers are great for those big jobs, they are environmentally responsible and suitable for all types of general printing processes. Your K.W.Doggett Fine Paper representative will be around to see you soon with the bottles and notepads.

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Barry Bleach Board pops back into the mainstream

Title: Barry pop-up card
Agency: GuerrillaTV (Melbourne)
Client: K.W.Doggett Fine Paper
Stocks: Barry Bleach Board
Printed by: William Troedal (Melbourne). Managed by Printbound (Melbourne). Gluing – CP Gluing (Melbourne).

Barry is the type of guy to stand up and be counted. Brighter than your average board, he’s super smooth and high performing. If you want an affordable bleach board that will endure the most demanding of jobs then Barry is your man.

Our big bustling Barry has returned. Well, he didn’t really go far. He was sort of on a holiday after generating so much fame from his initial promotion. He’s back to remind you of his superb printing qualities and new grammage –170gsm. Barry wants you to know that he delivers very attractive print results for offset, gravure, flexo and serigraphy printing. Overall, his printability is top class. He has a yield advantage of 20%+ against other SBS (Solid Bleach Sulphate) boards.

We’ve noticed that Barry gets around. He often leaves the office and we find him in shop window displays, point of sale, on greeting cards, and in high end packaging like food and blister applications. It’s really quite hard to look past Barry. A. He’s so good looking. B. He has some solid environmental credentials. Barry is made with PEFC certified fibre sourced from responsibly managed forests. Manufactured in a facility that is accredited with the ISO 14001 EMS certification and he’s even made with elemental chlorine free pulp.

Please call your K.W.Doggett Fine Paper specialist for your own Barry pop-up promo or speak to John Alipan, Business Development Manager, Packaging 03 8470 2244 or jalipan@kwdoggett.com.au for more detailed information on Barry’s many uses.

It’s not what you say…

Title: It’s not what you say…
Agency: Naughtyfish
Client: K.W.Doggett Fine Paper
Stocks: Conqueror CX22 / Conqueror CX22 100% Recycled / Conqueror Laid / Conqueror Laid Digital / Conqueror Wove
Printed by: Green and Gold, Superscreen, Goldcraft, Bambra. Embellishments – Goldcraft.

…it’s how you say it!  If someone told you to stroke a cliché until it purrs like a metaphor, would you? The promo features funny quotes like this one, loads of cheeky clichés and the five new Conqueror type faces created by Jean François Porchez exclusively for Conqueror. You can download them for free here! You’ll think outside the box when you see the refreshed colour palette in action and may even exclaim ‘far out’ when you read about Conqueror’s green credentials. The whole range is FSC accredited and made CarbonNeutral®, certified by The CarbonNeutral Company. All emissions produced in the manufacture and delivery of Conqueror from raw materials to K.W.Doggett Fine Paper warehouses nationally have been offset.

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We collaborated with independent design studio Naughtyfish on this project and had some fun times pouring over the clichés. The concept was inspired by the theme from the European promo: ‘It’s not what you say, it’s how you say it’. And not only will it tickle your funny bone, it’s educational too! We’ve included some handy printing hints covering topics like foiling and scoring.

Although clichés are generally avoided in the quest for originality, Naughtyfish took a walk on the wild side and decided to celebrate them! We wanted to challenge the perception that Conqueror is traditionally specified for stationery by using different printing techniques, weights and embellishments. We used 4 colour process, screen printing, foils, and digital printing to showcase the versatility of the range.

The promotion is a handy A5 size folder that houses the various pieces including four A5 postcards, a typeface book, and a deck of cards called the ‘Pearls of wisdom’. The type catalogue is a font lovers dream! With a short blurb about the creative inspiration behind each type face, there’s lots to enjoy. As Paul from Naughtyfish mentioned, “the type faces are quite classic but offer the potential for creative exploration and are designed to be combined in different ways. Most of the fonts have ligatures, which allow for nicely crafted typography.”

A variety of stocks were used from the Conqueror and Conqueror 100% Recycled ranges. We included the new colours like cobalt and calligraphy (which is so much blacker than the old black) which we thought you might like. Conqueror is a really tactile collection and comes in paper and board weights, randing from 90gsm to 400gsm. It’s manufactured by Arjowiggins (UK) and is exclusively distributed by us!

Your K.W.Doggett Fine Paper representative will be coming to see you in the following weeks with your own sample. Oh, and remember to get your creative pants on and enter the Conqueror ‘It’s how you say it’ design competition. All entrants get to join a webinar with Jean François Porchez. It’s now or never! Enter here (competition no longer open).

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You say goodbye, I say hello

Title: You say goodbye, I say hello
Agency: Ortolan
Client: K.W.Doggett Fine Paper
Stocks: Keaykolour Original / Rives Design / Rives Tradition
Printed by: Bambra Press

I am covetable, colourful and exciting. You want to use me, but I often get forgotten. What am I? Introducing our latest promotion for Rives – a modern day stationery set, complete with communication etiquette tips! The Rives promotion reminds us that in this day and age, we often forget the art of old fashioned communication. What? There is no hash tag involved? Impossible!

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‘You say goodbye, I say hello’, is a promotion that showcases the versatility of Rives, a stock often used for letterheads, business cards and invitations. This provided the foundation for the creative development. We were fortunate enough to collaborate with two self-confessed Rives lovers – Kat Macleod and Narelle Brewer from Ortolan.

Kat and Narelle played further with the idea of tradition, took inspiration from the classic art form of botanical illustration, and included a twist. The result is a contemporary illustrative approach, featuring water colours of classic botanic specimens combined with made-up mutant flora. The word mutant conjures up a frightening image, but these illustrations are anything but that – they’re beautiful.

The stocks used for the 2011 Rives promotion include Rives Design and Tradition. It consists of post cards (die cut with the most gorgeous illustration and embellished with a hint of gold foil – see pics above), note paper, envelopes and gift cards (that even come with their own yellow string ready to attach to a gift!) and a paper chart.

The promo is printed four colour process, the belly bands with two spot colours (one hit of silver and one hit of white), and everything is perfectly packed into a main envelope (printed outside one colour (black) and inside one colour (yellow PMS 109). Printed on the belly bands are cheeky etiquette tips like: ‘If you want to be invited back, think ink! An email is not a thank you note’; and, ‘Your hand writing tells a tale, make it your best’.

Fusing the strength of tradition with the energy of the present, Rives is a naturally elegant collection ideal for even the most contemporary communications. Available in Design – a discreet, fine mesh texture; Tradition – a refined felt-like finish; and, Design Digital – an indigo compatible sheet. Rives is exclusive to K.W.Doggett Fine Paper and proudly made FSC certified by Arjowiggins Creative Papers (France).

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Go out on a limb – that’s where the fruit is!

Title: Envirocare 100% Recycled Promotion
Agency: David Lancashire Design
Client: K.W.Doggett Fine Paper
Stocks: Envirocare 100% Recycled

In collaboration with David Lancashire Design we wanted to create a fresh, new look for Envirocare 100% Recycled. The outcome is a promotion that celebrates trees, one of our greatest natural resources. This fun promotion showcases the paper, showing its warm natural whiteness, earthy tactility and individual finish. We wanted to highlight the fact that trees provide loads of benefits for both human life and the environment. The combination of illustrations and quirky quotes tells a story that honours trees for creating shelter, shade, fuel, food and of course paper! A great medium for all sorts of communication.

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The promotion consists of a beautiful leaf shaped folder containing five postcards, a small booklet and a pre-cut label. The illustrations were done by a talented bunch including Sara Fanelli (Italy), Peter Till (UK), Jeff Fisher (Aus/France), George Hardie (UK) and David Lancashire (Aus).

We’re continuously committed to managing our impact on the environment, which includes stocking environmentally sound papers. Envirocare 100% Recycled is uncoated, made entirely from waste paper, printed with chlorine-free pulps and without the addition of any optical brighteners or bleach. It’s a raw yet elegant paper with excellent bulk and opacity and produces rich solids and sharp detail for high quality results.

Take a fresh look at Envirocare 100% Recycled by getting your own copy. Contact your K.W.Doggett Fine Paper Specialist or alternatively, call your local samples department.

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