Footy Tips
Title: Envirocare 100% Recycled Promotion
Agency: David Lancashire Design
Client: K.W.Doggett Fine Paper
Stocks: Envirocare 100% Recycled
In collaboration with David Lancashire Design we wanted to create a fresh, new look for Envirocare 100% Recycled. The outcome is a promotion that celebrates trees, one of our greatest natural resources. This fun promotion showcases the paper, showing its warm natural whiteness, earthy tactility and individual finish. We wanted to highlight the fact that trees provide loads of benefits for both human life and the environment. The combination of illustrations and quirky quotes tells a story that honours trees for creating shelter, shade, fuel, food and of course paper! A great medium for all sorts of communication.
The promotion consists of a beautiful leaf shaped folder containing five postcards, a small booklet and a pre-cut label. The illustrations were done by a talented bunch including Sara Fanelli (Italy), Peter Till (UK), Jeff Fisher (Aus/France), George Hardie (UK) and David Lancashire (Aus).
We’re continuously committed to managing our impact on the environment, which includes stocking environmentally sound papers. Envirocare 100% Recycled is uncoated, made entirely from waste paper, printed with chlorine-free pulps and without the addition of any optical brighteners or bleach. It’s a raw yet elegant paper with excellent bulk and opacity and produces rich solids and sharp detail for high quality results.
Take a fresh look at Envirocare 100% Recycled by getting your own copy. Contact your K.W.Doggett Fine Paper Specialist or alternatively, call your local samples department.
