After much anticipation, Knight Digital – Indigo, the newest addition to our stunning collection of Knight papers, has hit our shores. This beautiful, uniquely folded A6 parcel showcases similar images from our 2011 Strength and Beauty campaign, which is one of our most talked about promotions. Three60 in Melbourne are the innovative design team behind the initial Knight campaign and this exquisite piece.
John Wilson from Three60 tells us the idea behind the unique format: “The idea was to reference the Knight sword with the cut, while contrasting strength and beauty with the male/female on the cover.” Printed on 100gsm with 4 colour process on an HP Indigo 5500, the parcel unfolds to reveal an A3 size poster with an unedited, never-before-seen original campaign image. When trying to decide how to launch this promotion, we were torn between handing it out personally or sending it as a direct mailer, so we decided to do a little of both. Everyone likes a little bit of snail mail every now and again!
Knight Digital – Indigo is FSC certified and features a crisp white finish with an even, silky smooth surface. It’s specifically designed and certified for HP Indigo printing technology, producing high resolution imagery and full colour digital print. Available in the most popular weights and 320 x 464mm sheet size (the maximum size that will run through an HP Indigo press). The benefit is that printers have an extra 13mm to play with, meaning extra trim or bleed area.
If you’d like to know more about the new digital range please speak to your paper specialist.