The Design Den have a strong background in fashion and luxury packaging design as well as brand development. The brief was a tall order – Lovebird Candles wanted their packaging to stand out in small designer homeware stores but equally shine when shelved in larger, boutique stores. The box needed to appeal to gift buyers and be a reasonable unit price. The Design Den definitely had their work cut out for them!
Each candle is made from 100% soy wax so in order to convey the luxury, handmade natural product, the design needed to allow this natural aspect to shine through. Buffalo Board was chosen for the boxes because of the contrast between the warm stock and the copper metallic foil. The business cards are printed on Knight Smooth – White 400gsm, 4 colour on one side and copper foiled on the other also. The Design Den had their concerns about how the foiled dot screen would hold up and which side to print on (Buffalo Board does have slightly different textures from one side to the other). Diana Taranto from The Design Den explained how it all went: “Despite these initial concerns, the boxes came up a treat and both us and Lovebird Candles were really happy. And they already have stockists interstate now. Happy client means The Design Den is happy!”