They’ve done it again. Melbourne creative practice BTP (formerly called Beyond the Pixels) has delivered yet another classic identity design only this time, they are the client! Introducing the ever so stylish re-branded BTP. Having undergone significant growth in the last few years, the team felt it was time to up the creative anti.
Principal, Che Douglas says the re-brand reflects BTP’s belief “in better business through design.” The result is simple, stylish and progressive. The stationery suite boasts a brilliant mix of bold Swiss style typeface softened by a reduced type size and hand embossing. BTP chose Keaykolour Original Sombre Grey 250gsm, Keaykolour Original Navy 250gsm, Tablex Buff 150gsm and Strathmore Soft White 118gsm specialty paper stocks. The plush butter, navy and warm grey tones of the paper paired with PMS Black 7 and clear verko printing delivers a stunning tactile finish across the entire stationery range. Did we mention that the signature of each staff member has a personalised emboss on their business card? Very swish indeed.
It comes as no surprise that BTP has earned a solid reputation as industry leaders in the branding and digital spaces. A culmination of over 25 years of design practice experience has led them to industry awards and recognition for projects such as Patricia cafe, the 2012 Australian Design Biennale website and Starward Whisky. It’s great to see local creative business kicking butt. We’re looking forward to seeing more big things from you BTP!