Sovereign A2 tees, so hot right now

If you’re one of our print customers you may well be rocking out in one of these Sovereign A2 tees. Moons ago, we released this hair graphic and thought hey, why not bring it back and plonk it on a t-shirt for something fun. The slick, bouffant locks belong to our brand ambassador for Sovereign A2, Elvis ‘THE KING’ of coated paper. Wear them with pride friends, they’ll be collectors editions soon! Ha ha. Send us a pic of your noggin in one of these if you happen to own one. Or better still, post it on our Facebook page. Matt is wearing the motif that says: ‘People dig me, chicks want me, I am the King’. Emma’s t-shirt reads: ‘I am the rocker, I am the roller, I am the King’. Stocks: Sovereign A2 – Gloss / Sovereign A2 – Silk / Sovereign A2 Digital – Gloss / Sovereign A2 Digital – Silk Sovereign_1

Australia’s first paper water bottle ‘Do Water’

Just imagine how happy we were to discover a project that not only makes a positive change to the planet but involves paper too. Yup, that’s right. The winning duo – paper and doing good. Enter Do Water, the makers of Australia’s first paper water bottle. We had the pleasure of speaking to Antony Simmons, one of the products creators about the project and how on this wide, brown Earth of ours it came to be. Antony explains: “The idea first came about from sheer frustration of having no other option but plastic water bottles at venues and events.”

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Unable to find an answer in Australia they looked everywhere and discovered the solution in Italy. The bottle is manufactured by Tetra Pak and the packaging is called the Tetra Prisma Aseptic carton, a unique 8-sided pack made from FSC certified renewable material and recyclable paperboard and printed on a flexo machine powered by 100% green energy using water based inks. Here’s the best part, the water is collected directly from an artesian spring in Italy and pumped via a machine into the Aseptic (sterile) packaging. This specialised process ensures the water remains pure – unexposed to light, air or human contact. Incredible!

The clever branding for Do Water was created by Projects of Imagination. The graphics include facts about the product and positive affirmations designed to encourage people to do positive things like the ‘Smiling Mind’ app which promotes easy daily meditation.

So not only does Do Water offer people an alternative to plastic that they can feel good about, it passes on the positive vibe to do good! We love it. Antony is incredibly passionate about the product: “We aren’t suggesting we can save the world, but we’d like people to feel better about the choices they make while living in it, whether from a paper water bottle or supporting others trying to change things for the better.” Well, you’ve got our vote if you ever want to run for parliament!

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The Belly of the Beast

Title: The Belly of the Beast
Agency: Old School the New School for Design and Typography
Stocks: Knight – Vellum
Printed by: Impact Digital Print (VIC)

The ‘Belly of the Beast’ is an independent publication that promotes social awareness through visual communication. A creative creative’s kind of book, it explores the journey of finding your individuality as a designer.

There is something to discover on every page, from potato cut typefaces to illustrations by Cat Macinnes or the ‘your neighbour says’ project. The designers are the inspiring bunch from Old School Press, the studio within Melbourne based not-for-profit design school Old School New School (OSNS). An innovative educational hub, OSNS promotes social awareness through the power of design and even has a loyal following in Europe, USA and UK.

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Art Directed by OSNS’s founder, Veronica Grow, the book is printed four colour process on Knight Vellum 140gsm and cover Knight Vellum 280gsm. Belly of the Beast is about thinking, designing and making stuff. Inspired by Ellen Lupton’s series of student led publication projects like ‘DIY You’ and ‘Indie Publishing’, the book is filled with creative projects and interviews that will inspire and delight its readers. To see more of this visual feast, you can purchase online at Old School Press and also at Metropolis Books and Beautiful Pages in Sydney.

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Online ordering is here!

If you’re an existing account customer and haven’t signed up to our online ordering system yet, please log in here websales.kwdoggett.com.au and register your details. Our e-commerce system means you can now place an order online, anytime of the day or night. You can even save your favourite orders for quick and easy re-ordering. We created this system to complement our traditional channels like phone, fax and email. And of course, you can always call your dedicated account manager too.

We’ll soon release an option for you to customise your very own electronic price book. The online version will allow you to raise purchase orders even quicker by uploading the prices into your own system. We’ll let you know when it’s officially released. Not long to go now!

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Two of our customers that frequently use our online ordering portal had this to say about it:

Scott Telfer, Oxygen: “I find the system very easy to use. The fact that I can use it after hours is of great benefit to me as I often do my paperwork after 6pm or before 7am.  It’s also handy receiving the confirmation email which is reassuring, as I know my order has been processed and is on its way.”

Peter Hawkins, Russell Carr Paper: “E-commerce is the way of the future. We believe it is faster, more accurate and cheaper for the user. The first phase of e-commerce has been impressively successful and will only improve with time, a little like the first mobile phone! Clients willing to familiarise and master e-commerce will move into the new world of business, those that don’t or won’t will be left behind. We’ve found K.W.Doggett’s first generation of e-commerce to be ground breaking and eagerly await their next version to see if they can maintain the advantage.”

We always welcome any feedback on the system and look forward to servicing your paper needs online.

Is flick, flick better than the click, click?

The old paper versus digital debate continues, yet we’ve come across several articles lately reporting on the power of print in the marketing mix. Slowly moving away from being the poor cousin of digital communications, more and more research shows print’s power as a medium to convey messages and build long lasting engagement with audiences.

Engagement is something brands strive for yet not all succeed at or more to the point, sustain. Those that do it well are reaping the rewards. Some studies even show that we absorb more when exposed to multi-sensory experiences and printed items tick all the sensory boxes. Think direct mail and how it can impact touch, sound, smell and taste even. So many options to create a memorable experience!

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Each medium has a place but the real gold is both realms working together. The articles below provide great examples about how print is working alongside digital to enhance engagement for brands. The first three articles come from the Sappi (our trusty supplier of HannoArt), magazine called ‘What’s Next‘. Subscribe to their online newsletter for some seriously insightful content (just choose UK in the drop down). And the last article is from ‘Two Sides’ online newsletter, written by a guest writer, leading marketing professional Malcolm Auld titled ‘Why printed media succeeds in the digital world’.

Boden case study
Online UK clothing company Boden has become a retail legend. Why? At the heart of all their marketing communications is a highly anticipated, tactile and tailored brand experience – their quarterly direct mail catalogue which showcases their new range. The magazine is full of stunning photo stories, unexpected little extras like stickers, die-cut covers, gift tags at Christmas, personalised messaging on the cover and even bingo cards. All of this enhances customer engagement and brand loyalty for Boden (customers spend 100 pounds per order). With the average person spending eight seconds reading an email and 15 on a catalogue, Boden have definitely got their customers needs sorted.

Red Bull case study
Red Bull totally gets the power of content marketing. They have their own high octane lifestyle magazine called Red Bulletin, nailing cross-platform marketing with the print and digital arms of their business merging perfectly. The magazine is all about the ‘lifestyle’ that drinkers of Red Bull can laterally connect with and includes articles about sponsored athletes, extreme sports like F1 racing and random blast outs like interviews with hip-hop star Questlove and you can even swipe a page in the magazine which opens to a live connection with Red Bull TV! Impressively, they have a worldwide circulation of 3.1 million. Not bad for a company that sells 4.6 billion cans of energy drinks per year.

Moshi Monsters case study
The Moshi Monsters website allows children to create and nurture their own pet monster. To enhance the brand, ‘Moshi Monsters Magazine‘ was launched to its 65 million registered website users. Kids can read about their pets, complete an activity and learn a fast fact. The idea was to support online developments offline and the beauty of the physical magazine is that kids read it more compared to when they are online in ‘play’ mode. It’s also collectable and meets their pocket money budget. The formula works – there has been a 40% increase in magazine circulation in the past year.

Malcolm Auld, marketing guru
Malcolm Auld, guest writer for Two Sides, puts forward interesting examples of how print connects with the audience on many sensory levels. He speaks about people being more engaged with physical materials and even warns about the trap of putting all your marketing budget into digital activities. And Malcolm is an expert in digital marketing! He alludes to the point that the dynamic duo of print and digital is really where it’s at.

Ultimately, it’s about ensuring that however people choose to consume a brand, it’s the experience that remains carefully crafted, tailored and distinctly unique. The power of print, the tangible, physical medium, is alive and kicking butt. Or, put more succinctly with this quote from Malcolm’s article: “We all know that real sex is better than virtual sex.” Ha!

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Introducing the new HP Indigo 10000

Sounds like it could be the model of a plane but alas it is not. It’s the newest digital press in our market. The HP Indigo 10000 outputs B2 size printing and true offset quality using a plate to blanket to paper transfer of ink. Offering short run large format jobs or bigger run digital jobs, competitive pricing, speed to market, greater variable data options and last but not least, print quality that is good enough to eat!

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The good news is this – you have choices, choices, choices. Between offset, Indigo, dry toner and wide format inkjet machines, there’s a press for every job, depending on your print run. At the moment, HP is the only brand that has a B2 size press on shore but there are others on the way. Also in the B2 digital club are the Truepress Jet SX (inkjet), Fujifilm makes the Jet Press 720 (inkjet), there’s a Komori B2, the Ryobi 750 which uses LED imaging and liquid toner technology and Konica Minola KM-1 (dry toner).

Key features

  • The HP Indigo 10000 is run with Electroink technology (liquid based not toner based).
  • Up to seven ink stations offering the extended colour gamut, including HP Indigo Electroink White and other special effect inks? Contact Marcus Robinson at Currie Group for more info on this.
  • 4, 6 or 7 process colours for vivid priting and accurate on-press Pantone emulations. The correct colour combination can be created to replicate a company’s corporate colours. Artwork can then be set-up properly with the correct breakdowns to ensure great and consistent results.
  • Maximum sheet size – 510 x 720mm.
  • Maximum image size – 490 x 695mm.
  • Environmentally speaking the press incorporates new energy efficient techniques.
  • Highest gsm you can print on is 400gsm.
  • Sovereign A2 Digital – Gloss, Sovereign A2 Digital – Silk, Knight Digital – Indigo and Sovereign Offset – Digital Indigo all work very well on this press. The best thing to do when choosing paper is ask whether the sheet is Indigo certified and if the range has the right size for the B2 press. Prior testing for non certified sheets is always recommended and up to the printer if they’re happy to trial it.

Applications

  • Oversized A2 posters (short or medium runs). Short print runs can be as low as 10 or as high as 1000.
  • Landscape A4 brochures and 6 page A4 brochures (short and medium runs).
  • Presentation folders (personalised, short or medium runs).
  • Unique packaging up to A2+ flat size (personalised, short or medium runs).
  • Perfect bound annual reports and product catalogues (short or medium runs).
  • Personalised direct mail with variable data printing.
  • Short run point of sale posters.
  • Gang printing (executed more economically).

Cost saving benefits

  • You can fit more artwork up on the sheet in general so the job becomes more economical.
  • Let’s say you you’re printing 900 posters with six or seven kinds in the mix, there’s no plate set-up like you need in offset printing.
  • Reducing posters from A1 to A2 size saves money without compromising too much size wise.
  • Producing an A3 saddle stitched book by taking an A2 size print and folding it down. This idea has been used a lot for self-promotional work to produce a memorable piece for a good price.
  • You can condense an A4 sales brochure to 6pp from 8pp which reduces printing costs if the quantity you’re producing is approximately 2000 copies. If it’s more than that, there is no benefit by condensing the page numbers.
  • With point of sale items like shelf wobblers, you can produce much larger quantities as you can get more up on the sheet, depending of course on the size of the artwork. The machine can produce a big run eg 20000+ units for a much more cost effective price than possible in the past.

Variable data

  • You can use 20+ variable data fields for one job, making something like a direct mail piece even more personalised.
  • A retail store that has over 500 shops Australia wide A2 posters using variable data. Each store had its own VIP event so details like date, time etc were different for each and all were printed in the same run.

The stand-out of this press is the print quality which is not compromised with the larger sheet size. We’ve only just started to see what this machine is capable of. Looks like the future for digital printing just got to be a whole lot tastier!

Oh and if you want to speak to a guru on digital printing, we have one. Contact Jon Roberts via email jroberts@kwdoggett.com.au

A big thanks to Goran Trakilovic from Courtney Colour to pull this article together, as well as running out some test sheets for us. Also thanks to Currie Group (the local supplier of the press) for their assistance. FYI, Bambra Press (VIC) also own a HP Indigo 10000 press.

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Property brochure for Six Thiele Doncaster

Title: Six Thiele Doncaster residential apartment project
Agency: Scharp
Client: Six Thiele Doncaster
Stocks: Curious Metallics
Printed by: Ellikon (VIC) Offset

Six Thiele Doncaster is the latest residential apartment project by Accord Property Group. The masterminds behind this impressive brochure design is Scharp, a multi-disciplinary creative studio specialising in property and development. Scharp came up with a full marketing campaign to promote the new development which included an animated movie, website, lifestyle photography, print and online advertising collateral, and much, much more. A very talented bunch indeed!

The cover is printed offset on Curious Metallics in Gold Leaf 300gsm. No ink was used on the cover. Instead, a full blanket blind deboss of the brand’s geometric motif (inspired by the architecture designed by award-winning architect Clarke Hopkins Clarke), has been impressed across the entire surface to create a stunning tactile experience. As a final touch of opulence, Six Thiele Doncaster’s bold logotype was centrally embellished using Milford Astor silver foil for a striking and eye-catching contrast.

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Introducing new roll label product SAScoat

We are excited to announce K.W.Doggett Fine Paper is venturing into the roll label market! With the steady growth of this sector, we’re proud to be the first Australian distributor of SAScoat which offers an extensive spirit and beverage range and new synthetic laminates that are water resistant.

SAScoat is designed for a wide variety of applications including wine labels, retail such as on-pack promotions, food processing, manufacturing, freight and distribution, and pharmaceutical labels. We also have a dedicated business development manager for this sector. Chris Jackson, is your man so tap into his knowledge about the product and if you need any samples.

The company’s philosophy is reflected in the quality of its product – it is unique, competitive and reliable. SAScoat is mindful of its environmental impact, they have a number of systems in place to reduce their carbon footprint, and are FSC accredited. Their products are made with new state-of-the-art machines in the beautiful coastal surrounds of Phan Tiet, South Vietnam. Operating with the latest technology and managed by experienced personnel in the coating industry, SAScoat offers seamless quality products, from standard to special. It tests the materials at the speeds they are dispensed as well as final application of the label. It is also able to simulate the ageing process to ensure the final product stays reliable.

If you have any burning questions about the new range, contact our expert in self adhesive expert Chris Jackson.

Pedigree Paper opens in NSW!

Following the success of our wholesale paper and envelope shop in Victoria, Pedigree Paper is now open in New South Wales! So all the paper lovers in Sydney can enjoy the same retail experience our original Pedigree store in Melbourne offers.

The new shop is located at our Sydney branch – 1 Cleveland Street, Enfield. Opening hours are 9am-4pm Monday to Friday or please call 02 8746 7121. Pedigree has become a bit of an institution here at Doggett’s. We dig the people who call asking us if we sell dogs (that’s not a joke) and dig anyone else who wants to visit, whether you’re a business, school or individual.

Our retail store sells A4 and A3 size sheets as well as envelopes. You can purchase from our entire paper range including unprinted specialty papers and cardboard perfect for wedding or birthday invitations, menus or even office paper. The shop offers a unique ‘Pick’n’Mix’ system where you can select an A4 or A3 box and help yourself to a choice of papers in different colours and textures. You can also buy off-cuts for all your school projects and scrapbooking needs as well as unprinted adhesive labels handy for mail-outs.

We look forward to helping you with your paper selections. Come and see us soon!

Skin Curious Collection

Title: Skin Curious Collection
Agency: Three60 (VIC)
Client: K.W.Doggett Fine Paper
Stocks: SKIN Curious Collection / SKIN Curious Collection Digital
Printed by: Bambra Press (VIC)

Did you hear? We recently revealed our Skin. A new unique collection of speciality papers that is. Skin Curious Collection is a smooth yet silky range with a distinct matt finish. To launch this exciting new product, we produced a small promo of four A5 cards to show the print quality of the stock as well as a brand spanking new swatch. Three60 created the promo, using the idea of a ‘second skin’ to develop the creative. Three60 often collaborate with some pretty cool cats. Enter photographer Pierre Toussaint and make-up artist Rae Morris. Next, organise a photo shoot of a striking male model with a set of lips most women would die for, add some glycerine and a mesmerising display of paint and you have some seriously stunning visuals that make up the mini promo.

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Three60 wanted to create energy and tension with the paint, with the ‘second skin’ made-up of texture and rich colour. They did this by covering the subject in paint so that he was almost non-existent. Hours of experimentation with the glycerine added thickness and body to the paint which was then applied with consideration and yet elements of randomness. We can honestly say when the first round of images came through, there was a touch of shock and yet a massive amount of intrigue. We were like ‘What is this?!’ and yet we absolutely loved it!

The postcards are printed on Skin Curious Collection Extra White 380gsm (offset printed), Extra White 380gsm (1 colour black offset) this is the spec card, Digital Extra White 270gsm (HP Indigo CMYK) and Black 270gsm (1 colour screen print – silver metallic ink). The range comes in a palette of contemporary colours, includes a digital sheet and is resistant to scuff and finger marks. The three pastel shades (Extra White, Ivory and Stone) handle 4 colour printing brilliantly. Alternating belly bands in either Red 270gsm or Pink 270gsm (1 colour black offset).

You can use Skin for offset printing, letterpress, digital (the certified sheet only) and some great embellishments (think navy foil on the Dark Blue stock or black foil on the black). FSC certified and exclusively sold in Australia by us, the range is created by Arjowiggins Creative Papers (Europe). It can be used for invitations, presentation folders, luxury packaging, business cards, fashion labels, prestigious brochures and books.

To launch the new range we held six intimate breakfast events in VIC, NSW, ACT, QLD and SA. The invite for the launch inadvertently became a second promo. It was a little beauty. A triplexed number with Skin Curious Indigo 270gsm on either side of some Keaykolour Jet Black 400gsm, one hit of silver on the back, see pictures above. There were lots of croissants and coffee, overseas paper samples to ogle at and general good times. Great to see those that did attend rise and shine so early. We loved hosting you!

Your paper specialist or account manager will be around with your Skin promo and swatch soon.  Call your nearest samples department if you’d like some Skin samples.

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