Hoyne recently designed the property campaign for ‘Cleveland & Co’, a restoration of two historic warehouses in Sydney’s Redfern, into one flagship residential and commercial precinct. The campaign heroes the art deco aspects of the building, combining it with some 21st century styling that takes the modern industrial look to a whole new level.
The brochure features a Doggett Boxboard 310gsm cover to reflect the buildings historical roots as a manufacturing and warehouse space, with red foil as a nod towards its recent premium renovation. The text pages are printed on Impact 100% Recycled 150gsm. The natural, uncoated surface of the stock really highlights the simple, clean shapes and stylised imagery of the incredible Art Deco illustrations created by commissioned artist, Matt Johnson.
Hoyne shares: “The old buildings had a fascinating pattern of use across two significant centuries, their structures have got real character and a unique spirit. What they needed was a confident, progressive campaign with panache.” And that’s exactly what Hoyne delivered.