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Title: The 50NZ Dow Retrospective by StudioBrave
Agency: StudioBrave
Stocks: Keaykolour Jet Black 300gsm, Conqueror Laid Calligraphy 300gsm and Knight Digital Indigo 120gsm
Printing specs: Digitally printed
Printed by: Press Print (VIC)
StudioBrave have designed a spectacular new printed piece – the Dow 50NZ Retrospective. We always say a great design makes the paper and StudioBrave have done just that. Printed by Melbourne’s Press Print, they have taken digital printing to a new level.
Dow is a global chemical organisation involved in the markets of agriculture, consumers, energy, infrastructure and transportation. The 50NZ Dow Retrospective was produced to commemorate 50 years of business in New Zealand. StudioBrave shares: “We were engaged to produce a book that harnessed the rich history of Dow in New Zealand and the culture that surrounds it. The company had become synonymous with New Plymouth, producing generations of employees and becoming part of the fabric that makes up the region. This book was for them, for every employee of the past 50 years.”
The piece combines beautiful artwork, a selection of monochromatic papers and print techniques that work together seamlessly. The paper includes Keaykolour Jet Black 300gsm for the cover, belly wrap on Conqueror Laid 300gsm with opaque white ink plus Knight Digital Indigo 120gsm for the text. Carlo Mussett from StudioBrave explains: “It was important the book felt tactile, personal and natural, to reflect Dow’s passion for sustainability in agriculture and the environment. Conqueror Laid Calligraphy was used to complement this concept and every employee’s name has been foiled on the inside cover for an added personal touch.”
The pages of the retrospective are a treat to explore and the paper lends itself really well to image rich photography. StudioBrave engaged photographer Derek Swalwell to shoot New Zealand’s North Island, in particular New Plymouth. Carlo explains: “We wanted this to be a retrospective first and a company branded book second, by removing corporate colours and bringing in the iconic black of New Zealand, we found a balance and relationship grow between the book and its content.”
This is a great example of how you can design for digital print and really push the boundaries of creativity to achieve a outstanding result! To see more of StudioBrave’s work go to www.studiobrave.com.au
