2015 – Page 4 – Ball & Doggett

Macarthur Heights property brochure by Enigma

January 21, 2015

Title: Macarthur Heights property brochure
Agency: Enigma (NSW)
Stocks: Strathmore Premium Super Smooth Ultimate White 352gsm cover and 148gsm text
Printing specs: Offset printed
Printed by: Greg Tapp Printing (NSW) and embossed by Avon Graphics (NSW)

Macarthur Heights is a premium house and land release by developer Landcom in Campbelltown, NSW. Designed by the team at Enigma in Newcastle, the brief was to create a high-end brochure that captured the lifestyle offered by Macarthur Heights.

The property brochure comprises of a 4pp folder printed on Strathmore Premium Super Smooth Ultimate White 352gsm featuring an embossed “M” on the front. When it came to selecting the paper Enigma explains: “it was very important for the embossing to be sharp and tactile so we were looking for an uncoated stock that would be able to deliver the look and feel we were after.”

The 12pp brochure is printed on Strathmore Premium Super Smooth Ultimate White 148gsm with saddle stitched binding. The smooth, uncoated finish of the stock lends itself beautifully to lifestyle photography. “We were delighted with the finished product. The printed reproduction of the images is extremely sharp and the rich, solid colour throughout adds life and vitality to the piece. The client was extremely happy with the end result.”

Snap, crackle, Pop’Set, our latest digital promo is here.

January 18, 2015

Title: K.W.Doggett Fine Paper Pop’Set Promotion
Stocks: Pop’Set Cosmo Pink, Lime Tonic, Black 320gsm and Curious Translucents Clear 92gsm.
Printed by: Intelligent Media (Cosmo Pink and Black cards), McKellar Renown Press (Lime Tonic card). Both in VIC.

Say hello to Pop’Set, the latest and brightest addition to our Doggett Digital range. Pop’Set is an ultra smooth, vibrant and highly pigmented range of specialty papers. Our Cosmo Pink, Lime Tonic and Black are sure to make your project snap, crackle and pop! Made by Arjowiggins Creative Papers, Pop’Set is also HP Indigo certified, works on dry toner machines and is FSC certified with 30% post consumer waste.

To promote this fun range we have created three A5 postcards using a graphic to show what can be achieved with a digital printing process, as well as the versatility and print quality of the paper. The crazy character on the front is called C-Myk, from an Arjowiggins contest created overseas. The theme of the promo is all about making print jobs pop! Think business cards and invitations that say ‘look at me’ or you might like to inject a burst of energy into your next annual report, promotional or packaging project.

Check out the colour reproduction on the Cosmo Pink card. It’s pretty spesh. To achieve this we had to ensure two hits of opaque white ink were laid down first as the base, then we printed CMYK over the top on a HP Indigo printer. It’s an affordable and quick way to achieve a killer result.

For something extra special, we printed the Black card with four hits of opaque white ink. We are loving the tonal effects between the denser and lighter areas.

As a comparison, the Lime Tonic card was printed CMYK on a dry toner Xerox Colour 800 to show how the ink responds to the intensity of the pigmented paper. It’s a cool way to play with colour and shows how you can produce an entirely different effect.

Printing specs:

Card 1 – printed CMYK with two hits of opaque white ink base on Pop’Set Cosmo Pink 320gsm.
Card 2 – printed CMYK on Pop’Set Lime Tonic 320gsm.
Card 3 – printed with four hits of opaque white ink base on Pop’Set Black 320gsm.
Belly band – Curious Translucents Clear 92gsm.

Our paper specialists and account managers are coming around to see you soon with your own copy. Remember, you can always visit our website for more information about this range or explore our new ‘Colour wall’ to see the real deal. Enjoy!