Footy Tips
Title: Bijou.
Agency: Hoyne (NSW).
Stocks: Keaykolour Black 300gsm (cover) Keaykolour Ultra White 170gsm (text).
Printing specs: High Build Spot UV on the entire outer and inner cover + copper foil logo on front/back
Print managed by: Green & Gold.
With the boom in property development seeing no sign of slowing down just yet, we bring you yet another stunning piece by Hoyne in NSW for the Bijou development. Led by developer MADE and SJB interiors, the former Bijou Theatre in Balmain is being adapted to create 29 apartments that will exude style and panache.
The whole of Balmain exudes a feeling of nostalgia and charm with its colonial sandstone buildings, Victorian institutions and small workers cottages set among leafy streets. The Bijou itself is a robust art deco building well recognised by locals.
The entire brand identity developed by Hoyne references the art deco heritage of the building in a contemporary style. And the campaign features a script reminiscent of retro movie credits and theatre posters that points to the building’s past life as a theatre and cinema. What’s old is new again.
Hoyne chose Keaykolour Original mainly for its texture. As Leesa from Hoyne adds: “This project was all about the art deco influences, so we wanted a paper that felt vintage but lush.” It’s a great pairing and another fabulous example of how the right paper complements the design.
We really do see a lot of property pieces come across our desk and it’s great to see considered pieces like this one. Some simple embellishments, great design, print and paper choices has set this piece apart from others we’ve had come across our desk. Kudos.
