Combining the many fields of design into an ideal solution, Andrew Hoyne in Melbourne will present his talk “How design can have greater influence?”. Encompassing brand, architecture, environment and experience, his talk will focus on what techniques designers need to successfully gain influence to become the first consultant that’s engaged rather than the last.
Join AGDA on 24 February at The Commons QV for a very special presentation and a chat afterwards.
Andrew is the Principal of Place Visioning™, property branding and marketing agency Hoyne. He has worked on internationally renowned brands from Starbucks to Nike and created the drum logo for Triple J. But over 28 years Hoyne has evolved its service offer to focus its design expertise on place and property. The team works collaboratively with developers, government and councils employing strategic design thinking and project execution that highlights the social and economic value that considered design can bring to a project.
Hoyne are now often the first consultant called in to advise and determine the direction a project will take. They work with some of Australasia’s most prominent developers and help to create recognisable engaged and interesting landmarks across Australia.
In this inspiring talk Andrew will discuss useful approaches and perspectives, share insights and real-world examples and make the case that design has the power to change the way we engage and interact as individuals and as a society. He will outline how Hoyne have used industry thought leadership as a catalyst to achieve market differentiation and establish influence, which in turn has lead to the creation of a new service offer, Place Visioning™.
The Commons QV
3 Albert Coates Lane,
6pm for a 6:30pm start
Monday 24 February
Event to be followed by drinks at Heartbreaker