The Value of Paper and Print (VoPP) is run by The Real Media Collective, who provide thought leadership, education and protection of the effectiveness, relevance, versatility, power and sustainability of consumer marketing and the letterbox advertising channel. The Real Media Collective was formed in 2018 under a merger from the ACA, APIA and TSA Limited.
VoPP promotes the efficiency and engagement of paper and print as a relevant, effective and modern media channel. Whether you need stats, case studies, inspiration or research, VoPP gives you the tools to demonstrate the power of paper and print and enables industry stakeholders to demonstrate these advantages with existing or prospective customers.
The research is great because it’s not just about beating the print drum, but instead highlights print’s effectiveness and importance within the marketing mix. Take this fact as an example: 67% of online search is driven by offline messages. Of this, 39% ultimately make a purchase. Used together, digital and print mediums can provide substantial return on investment. But you don’t need to believe us, check out the official VoPP website here for all the facts, or ask us for a copy of the latest magazine and you can read all about it yourself.
If you’re in the industry, become a member so you can access great content to use when speaking to existing and prospective customers. VoPP is a unified voice for the paper and print industry and supports members with quality marketing collateral, PR and Media representation and targeted consumer research.
Ball & Doggett is proud to be a long-time VoPP member.