Tacky, for communications that stick!

Title: Tacky Indigo promotion
Agency: Andy Ashton, WorkArt Life (VIC)
Client: K.W.Doggett Fine Paper
Stocks: Six in total – Permanent (white only), Removable (clear and white), Wall Graphics (white only), Static (clear and white). Envelope printed on Sovereign A2 Digital – Gloss 300gsm.
Printing specs: HP Indigo 5000, CMYK.
Printed by: BGS (VIC)

Tacky Indigo is our new digital range of vinyl adhesives made specifically for printing on the HP Indigo (coming soon is Tacky Dry which is a digital polyester range suitable for dry toner printing). We’re talking short runs, high quality printing with variable data options. Tear and weather resistant, Tacky Indigo is ideal for indoor and outdoor advertising. Things like point of sale signs, wall decals, car livery, shop decorations. The promo features all six specs in the range that play on the word ‘tacky’.

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A collaboration with the cheeky and talented Andy Ashton from WorkArtLife has added the touch of fun and humour we often like to see in our promos. Not that there’s anything wrong with super charged cars, 80s perms or crocheted toilet roll holders! But they are pretty tacky.  Ha!

Our range includes White Permanent, Clear Removable, White Removable, White Wall Graphics, White Electrostatic, Clear Electrostatic. The promo includes an image or text on all six specs in the range. The products are eco-friendly and made with state-of-the-art ‘green’ water-based adhesives. They still provide superior pressure sensitive control/product quality while minimising environmental impact.

In a nutshell:

  • Our lady with the 80s perm is on the white permanent, great for projects that require a permanent fix like car bumper stickers.
  • The supercharged car is on the clear removable and the writing appears on the white removable product.  They both have a low-tack adhesive, good for interior and exterior applications. No solvents are needed for fixing or removal.
  • The toilet roll holder is on our white wall graphics product. It’s an easy to fix and remove interior decal solution. The perfect white surface for quality display on painted walls, most wall papers and wood panelling.
  • Dog dressed up in pig costume is on the white electrostatic and the disguise ie the glasses and moustache the clear electrostatic.  These are self-clinging vinyls which require no adhesive, are easily removed and apply quickly to most smooth polished surfaces.

We have a challenge! If you’re on Instagram we’re inviting you to take a pic behind the disguise and post it! There is a pair of glasses and moustache printed on the Electrostatic Clear spec. So apply it to your nearest window and snap away. Use the #tackybydoggettdigital and @kwdoggett in your post

If you have any specific questions about Tacky Indigo, you can call Jon Roberts on 0409 411 546.

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Introducing the new HP Indigo 10000

Sounds like it could be the model of a plane but alas it is not. It’s the newest digital press in our market. The HP Indigo 10000 outputs B2 size printing and true offset quality using a plate to blanket to paper transfer of ink. Offering short run large format jobs or bigger run digital jobs, competitive pricing, speed to market, greater variable data options and last but not least, print quality that is good enough to eat!

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The good news is this – you have choices, choices, choices. Between offset, Indigo, dry toner and wide format inkjet machines, there’s a press for every job, depending on your print run. At the moment, HP is the only brand that has a B2 size press on shore but there are others on the way. Also in the B2 digital club are the Truepress Jet SX (inkjet), Fujifilm makes the Jet Press 720 (inkjet), there’s a Komori B2, the Ryobi 750 which uses LED imaging and liquid toner technology and Konica Minola KM-1 (dry toner).

Key features

  • The HP Indigo 10000 is run with Electroink technology (liquid based not toner based).
  • Up to seven ink stations offering the extended colour gamut, including HP Indigo Electroink White and other special effect inks? Contact Marcus Robinson at Currie Group for more info on this.
  • 4, 6 or 7 process colours for vivid priting and accurate on-press Pantone emulations. The correct colour combination can be created to replicate a company’s corporate colours. Artwork can then be set-up properly with the correct breakdowns to ensure great and consistent results.
  • Maximum sheet size – 510 x 720mm.
  • Maximum image size – 490 x 695mm.
  • Environmentally speaking the press incorporates new energy efficient techniques.
  • Highest gsm you can print on is 400gsm.
  • Sovereign A2 Digital – Gloss, Sovereign A2 Digital – Silk, Knight Digital – Indigo and Sovereign Offset – Digital Indigo all work very well on this press. The best thing to do when choosing paper is ask whether the sheet is Indigo certified and if the range has the right size for the B2 press. Prior testing for non certified sheets is always recommended and up to the printer if they’re happy to trial it.

Applications

  • Oversized A2 posters (short or medium runs). Short print runs can be as low as 10 or as high as 1000.
  • Landscape A4 brochures and 6 page A4 brochures (short and medium runs).
  • Presentation folders (personalised, short or medium runs).
  • Unique packaging up to A2+ flat size (personalised, short or medium runs).
  • Perfect bound annual reports and product catalogues (short or medium runs).
  • Personalised direct mail with variable data printing.
  • Short run point of sale posters.
  • Gang printing (executed more economically).

Cost saving benefits

  • You can fit more artwork up on the sheet in general so the job becomes more economical.
  • Let’s say you you’re printing 900 posters with six or seven kinds in the mix, there’s no plate set-up like you need in offset printing.
  • Reducing posters from A1 to A2 size saves money without compromising too much size wise.
  • Producing an A3 saddle stitched book by taking an A2 size print and folding it down. This idea has been used a lot for self-promotional work to produce a memorable piece for a good price.
  • You can condense an A4 sales brochure to 6pp from 8pp which reduces printing costs if the quantity you’re producing is approximately 2000 copies. If it’s more than that, there is no benefit by condensing the page numbers.
  • With point of sale items like shelf wobblers, you can produce much larger quantities as you can get more up on the sheet, depending of course on the size of the artwork. The machine can produce a big run eg 20000+ units for a much more cost effective price than possible in the past.

Variable data

  • You can use 20+ variable data fields for one job, making something like a direct mail piece even more personalised.
  • A retail store that has over 500 shops Australia wide A2 posters using variable data. Each store had its own VIP event so details like date, time etc were different for each and all were printed in the same run.

The stand-out of this press is the print quality which is not compromised with the larger sheet size. We’ve only just started to see what this machine is capable of. Looks like the future for digital printing just got to be a whole lot tastier!

Oh and if you want to speak to a guru on digital printing, we have one. Contact Jon Roberts via email jroberts@kwdoggett.com.au

A big thanks to Goran Trakilovic from Courtney Colour to pull this article together, as well as running out some test sheets for us. Also thanks to Currie Group (the local supplier of the press) for their assistance. FYI, Bambra Press (VIC) also own a HP Indigo 10000 press.

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Skin Curious Collection

Title: Skin Curious Collection
Agency: Three60 (VIC)
Client: K.W.Doggett Fine Paper
Stocks: SKIN Curious Collection / SKIN Curious Collection Digital
Printed by: Bambra Press (VIC)

Did you hear? We recently revealed our Skin. A new unique collection of speciality papers that is. Skin Curious Collection is a smooth yet silky range with a distinct matt finish. To launch this exciting new product, we produced a small promo of four A5 cards to show the print quality of the stock as well as a brand spanking new swatch. Three60 created the promo, using the idea of a ‘second skin’ to develop the creative. Three60 often collaborate with some pretty cool cats. Enter photographer Pierre Toussaint and make-up artist Rae Morris. Next, organise a photo shoot of a striking male model with a set of lips most women would die for, add some glycerine and a mesmerising display of paint and you have some seriously stunning visuals that make up the mini promo.

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Three60 wanted to create energy and tension with the paint, with the ‘second skin’ made-up of texture and rich colour. They did this by covering the subject in paint so that he was almost non-existent. Hours of experimentation with the glycerine added thickness and body to the paint which was then applied with consideration and yet elements of randomness. We can honestly say when the first round of images came through, there was a touch of shock and yet a massive amount of intrigue. We were like ‘What is this?!’ and yet we absolutely loved it!

The postcards are printed on Skin Curious Collection Extra White 380gsm (offset printed), Extra White 380gsm (1 colour black offset) this is the spec card, Digital Extra White 270gsm (HP Indigo CMYK) and Black 270gsm (1 colour screen print – silver metallic ink). The range comes in a palette of contemporary colours, includes a digital sheet and is resistant to scuff and finger marks. The three pastel shades (Extra White, Ivory and Stone) handle 4 colour printing brilliantly. Alternating belly bands in either Red 270gsm or Pink 270gsm (1 colour black offset).

You can use Skin for offset printing, letterpress, digital (the certified sheet only) and some great embellishments (think navy foil on the Dark Blue stock or black foil on the black). FSC certified and exclusively sold in Australia by us, the range is created by Arjowiggins Creative Papers (Europe). It can be used for invitations, presentation folders, luxury packaging, business cards, fashion labels, prestigious brochures and books.

To launch the new range we held six intimate breakfast events in VIC, NSW, ACT, QLD and SA. The invite for the launch inadvertently became a second promo. It was a little beauty. A triplexed number with Skin Curious Indigo 270gsm on either side of some Keaykolour Jet Black 400gsm, one hit of silver on the back, see pictures above. There were lots of croissants and coffee, overseas paper samples to ogle at and general good times. Great to see those that did attend rise and shine so early. We loved hosting you!

Your paper specialist or account manager will be around with your Skin promo and swatch soon.  Call your nearest samples department if you’d like some Skin samples.

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Gecko & Macoote children’s book

Title: Gecko & Macoote
Agency: Story by David Cooley and illustrations by Paul Smith
Stocks: Sovereign Offset / Sovereign Offset Digital – Indigo
Printed by: Ellikon HP Indigo 5000 (VIC)

Gecko is a gecko. Macoote is a big, furry monster. Together, they’re best buddies! Join them on their picnic adventure, and don’t forget to bring your imagination…’ This beautifully illustrated book aims to teach children how to understand the concept of compromise and the power of the imagination. You’re never too old to read children’s books really. How we’d love to spend our days reading books to each other and still manage our busy schedules. Add some bean bags and maybe some hot chocolates and we’re good to go!

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The story of Gecko & Macoote is brought to life by the clever writing style and distinctive illustrations of the Melbourne author and illustrator team David Cooley and Paul Smith. Digitally printed by Ellikon HP Indigo 5000, on Sovereign Offset 135gsm (text) and 300gsm (cover) with a special matt cellosheen, the result is bright and engaging and the colours are so vibrant they are practically popping off the page right into our laps. The book was printed in Melbourne so the pair could control the printing process, making sure the colours reproduced well on the uncoated stock. “And we kept the cost down by doing a small run on the digital press,” says David.

This beautifully illustrated book is sure to capture the hearts of every child, not to mention us big kids!  With Christmas just around the corner, it would make great gift. Visit their site if you want to add the book to your Santa bag www.geckoandmacoote.com

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Maine Recycled – ‘A natural beauty’

Title: Maine Recycled 2013 campaign ‘A natural beauty’
Agency: Thursday Design (NSW). Christopher Nielsen (illustrator).
Stocks: Maine Recycled – Gloss / Maine Recycled – Silk / Maine Recycled Digital – Gloss / Maine Recycled Digital – Silk
Printed by: Printcraft (QLD) offset and HP Indigo. Spot Productions (QLD) Xerox 1000.

Our Maine Girl has hit the French Alps!  ‘A natural beauty’ is the new addition to our Maine Recycled story. Created by Christopher Nielsen, this beautiful vintage illustration is the latest instalment, complete with an environmental twist. We printed three cards: one offset, one on an HP Indigo 3050 and another on a Xerox 1000, all on the silk 350gsm.

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It was such a treat to collaborate with Thursday Design again, who love working on the project as much as we do. Our aim this time was to highlight the environmental components of the range that comes in gloss and silk finishes. A naturally high white sheet that reliably performs on press and is consistently super smooth, crisp and clean, it has earned itself a reputation as one of Europe’s best selling recycled coated papers.

Maine Recycled has a pretty high recycled content. The 60% recycled fibre is sourced entirely from premium office waste and it also contains 40% virgin fibre, all of which is FSC® certified. Maine Recycled comes from France, produced in a facility that operates under the ISO 14001 Environmental Management System. It’s certified carbon neutral from cradle to printer too.

The mill, along with the manufacturer Arjowiggins Graphic (France), are constantly looking at ways to reduce their environmental impact, including a commitment to reduce the mill’s carbon footprint by 3% each year. That works for us!

Maine Recycled – a genuine natural beauty, is exclusive to us, the paper people.  Your paper specialist will be around soon with a copy of your postcard.

FEATURES

  • Bright white A2+ coated paper
  • 60% recycled fibre (FSC® certified post consumer waste)
  • 40% virgin fibre (FSC® certified)
  • Certified carbon neutral paper
  • Excellent press results
  • Very fast drying time
  • Suitable for offset and digital (HP Indigo and Dry Toner) printing

Cavalier Courage – a beer with a cause

Title: Cavalier Courage print collateral
Agency: Bird Design (VIC)
Client: Cavalier Courage (VIC)
Stocks: Knight Digital – Indigo
Printed by: Bambra Press (VIC)

Bird Design from Melbourne have created a campaign for Cavalier Courage, a boutique beer developed to raise awareness and funds for Motor Neurone Disease (MND). Their job was to bring the myth of Sisyphus to life. They used Knight Digital – Indigo for the campaign and we have to say, the collateral sure is striking and inspiring and the story behind its creation even more so.

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During an epiphany, Ian Davis, a doctor who suffers from MND, was inspired to make a difference. He contacted the team at Cavalier Brewing for their expertise and chose the name Cavalier Courage. It was Albert Camus’ essay on the king that touched Ian. He felt the story reflects the struggle MND patients go through. Sisyphus is about a king condemed to the underworld. His punishment was to push a boulder up a hill, only to have it roll down again when he reached the top.

Bird Design built on this powerful message, creating a bright and hopeful design printed digitally across a perforated brochure (270gsm) so the message can be shared as a postcard, A3 poster (160gsm) and beer coasters (325gsm). If you take a closer look at the design, there’s a play on the words ‘courage’ and ‘cure’.  Bubbles represent the beer and you can see the stress and weight of the boulder Sisyphus is holding through the slanted ‘U’. The dramatic rays of sunshine that don’t quite cover the entire page show us there’s much more to do in finding a cure.

Tight production and budget deadlines and the aim to produce quality work led the boys to use Knight Digital – Indigo. Luke Carson from Bird Design: “The quality of finish achieved was fantastic. The paper is a nice sharp white, feels good, but most importantly the print result is sharp and the colours bright. Matching PMS colours with the Indigo press on Knight Digital – Indigo was very accurate too.”

What started out as an exciting and rewarding project for for Bird Design turned into a passion which they hope will contribute to the beer’s success. To find out how you can help make the beer a success too, visit the website for the low down.

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HP ElectroInk white – viva la (technology) revolution!

A couple of months back we had a burst of inspiration after seeing some digital projects featuring white ink. We decided the only thing that could scratch our itch was some experimenting, so we trotted off to Bambra Press in Melbourne and spoke to Carbon8 in Sydney. As a result, here’s 12 short tips and observations on working with the white ink.

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The fairly new ElectroInk white process, is currently only available for Indigo presses. It allows you to print opaque white ink on coloured or darker papers, providing a result that was traditionally only achieved through screen printing, matt pigment foiling, or through many passes on an offset press. And as the ink is opaque, it means you can print 4 colours straight over the top without it soaking back into the sheet.

  1. How many hits? When requesting print samples of your work, ask your printer whether they think one, three or five hits of white ink is better. Generally, Bambra feel that between three and five hits is enough for a foundation. Seven is the most they’ve ever needed to do, dependant on the stock and the nature of the job (each extra hit will add to the cost).
  2. The best result. Around three to four hits of white looked really good when we tested it. The first hit wasn’t strong enough – it made the type and images look washed out. The more we pushed the hits of white, the greater the result, but it often resulted in ink picking. Mis-registration also started to creep into the mix (the paper will inevitably move around the machine a little).
  3. Picking. The slight picking occurs because there’s too much wet ink. The Indigo uses a lot of pressure so with fine layers, each layer can pull the ink away slightly, increasing the chance of picking. Bambra note that thicker boards may have a tendency to do this (FYI a 300gsm sheet may mic up differently from one to another – gsm is a measure of weight not thickness so be aware of this when choosing paper).
  4. Type. The type held up really well. Even the 7pt type only started to pick slightly when we did seven continuous hits of white ink (see pic 4 above).
  5. Coloured paper. In days gone by, digital printing pretty much meant coloured ink/toner on white or light coloured papers. HP ElectroInk has increased the capabilities of digital printing, allowing you to print on almost any coloured paper. This is perfect for short run jobs that need to make an impact, like invitations. You can use the white ink as a base on which to apply 4 colour over the top (the colour won’t soak back), or use the white on its own, or apply white over the top of 4 colour, depending on the desired result.
  6. Substrates.  Indigo presses work best with papers that are treated with a coating that provides maximum tac to the ElectroInk. There are many HP certified papers with this coating, but not so many coloured options. In our trials, we found that non HP certified papers can work too. Keaykolour Tangerine 300gsm, Royal Blue 250gsm, Jet Black 250gsm and Guardsmen Red 300gsm all provided great results without any additional coating. Bambra have even printed balsa wood (see pic.5 above) without it being coated. Amazing! If you are planning to use a standard sheet, best discuss a mini trial with your Indigo printer first. Some printers also offer the option to coat a standard sheet in house. We have seen some great results with this extra coating on unusual stocks like Boxboard and Chill Board. Carbon8 pre-coat stock and have so far used everything from Kaskad, Curious to Buffalo Board through their machines.
  7. Drying. A job printed with white ink needs to dry and the more hits of ink, the more time it needs but it’s not like offset printing. ElectroInk should dry in a matter of hours not days, retaining the benefits of a fast turnaround for digital print.
  8. Short grain. Paper was cut short grain (450×320) because the press feeds on the short edge and we used stock over 200gsm. Cut the sheet long grain when using stock that is 200gsm and under.
  9. Roller marks. We noticed a roller mark on one side of the sheet when we did our print trials. It might be best to set-up your artwork accordingly, or at least ask your printer what to do.
  10. Choose a good printer. Partnering with the right printer (who has the capabilities to print with white) is essential. The machine can’t operate itself! So find someone willing to push the boundaries with you. It’s also best to work with them in the beginning to set your files up properly. As Carbon8 mention: “Sometimes (as a printer) you have to stop yourself from saying ‘it’s good enough’. You need to take more time. A good printer knows how to make the white, white.” That’s the kind of standard you want to hear.
  11. Designer hot tip! A great tip from Carbon8: Remember, when setting up your files, the white ink layer needs to go down first with all the other colours on top of it. Any objects that you want to print/appear above the white, need to be set up to ‘overprint’. You can check in Acrobat if you have prepared it correctly by going to ‘output preview’ and turning off the CMYK separations. If you do not see the full white separation but instead a reversed out image of the CMYK plates, then it is being ‘knocked-out’ and will not sit below at 100% as it should.
  12. Costs. This will vary according to the number of hits because there is a per click/hit charge (a ball park figure, printing may cost around 75c-$1+ per sheet). White ink is a tricky process so there is a set-up cost too, a bit like doing a traditional embellishment. But the benefit of digital print is although it is expensive per unit you can keep the units as low as you need and therefore keep costs affordable.

So there you have it paper lovers. If you do any work with white ink in the future, please share your tips with us on our Facebook page or via Twitter (@KWDoggett) using the hashtag #whiteink – we’d love to hear about your experiences and see pictures of you work.

A big thanks to Brett and the team at Bambra Press for their hospitality! We conducted the trials on their HP Indigo 7600. And thank you to Ken from Carbon8 for your advice and time!  Carbon8 run white ink on their HP Indigo 5500 and 3050 presses.

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A big hunk o’ love

Title: A hunka hunke burning love
Agency: Three60 (VIC)
Stocks: Sovereign A2 Digital – Silk
Printed by: Bambra Press (VIC)

This A5 postcard designed by Three60 in Melbourne introduces the HP Indigo certified range. From 113gsm to 300gsm Sovereign A2 Digital is engineered to provide outstanding electroInk adhesion and improved press runnability. Available in both gloss and silk finishes, you may also choose to purchase Sovereign A2 as carbon neutral (minimal additional charge of 3%) ask us about it when you place your order.

Printed on Sovereign A2 Digital – Silk 300gsm with 4 colour process on the HP Indigo 7600 press. This bright white quality coated paper assures excellent ink lift with renowned qualities of smoothness, opacity and bulk. Sovereign A2 Digital is available in 320 x 450mm short grain and long grain sheet sizes.

Elvis really stole the show at the press check. Some of the staff from Bambra Press (VIC) were ‘all shook up’ (pardon the pun) and enjoyed singing along with The King during the photography shoot. We heard that the job made for a very interesting morning!

If you’d like to know more about this range or for your copy of the postcard, please ask your paper specialist.

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Some sweet stationery by Emma Kate Creative

Title: he{art}full stationery
Agency: Emma Kate Creative
Stocks: Conqueror Laid Digital
Printed by: Kwik Kopy (SA)

The collection of 36 handwritten messages are full of ‘wild romance, candid emotion, creative abandon and happy wanderers’ (we poached that line from her website – it sounds so dreamy, we just had to!). Whimsical watercolours from Italy of apricot, olive, strawberry and periwinkle have been used to paint the cards that are each presented with a pattern-lined envelope in coordinating hues. There are gift tags available too, tied with natural jute string.

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Emma Kate Codrington is a passionate freelance designer based in South Australia with a love for polka dots and anything French. Her inspiration comes from the thrill of her adventures while living abroad. “Basing myself in Montpellier in the South of France for six months and travelling through Europe, I freelanced for my lovely clients from the cobbled streets of Stockholm, cafés in Florence and underneath the Eiffel Tower.” We’re not jealous much at all. Emma sent packages and love letters to friends and family back home, so to capture all of the emotion she developed her messages into a product line – and that’s where Emma Kate Paperie was born.

A confessed tree hugger, Emma uses uncoated and environmentally responsible paper for all of her print work: “The texture and tactility of Conqueror Laid attracted me first and when I heard the stock was made carbon neutral, my mind was made up!” The greeting cards and gift tags are printed digitally on an HP Indigo 5000 on Conqueror Laid Digital Brilliant White 300gsm and 120gsm for the envelopes.

This beautiful and unique collection is available online, so if you’re curious to see more, visit Emma Kate Creative’s website.

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Our Digital Deck has arrived!

Title: Our Digital Deck has arrived!
Agency: Seesaw Design (VIC)
Client: K.W.Doggett Fine Paper
Stocks: Barry Bleach Board Digital / Color Copy – Uncoated / Conqueror Laid Digital / Curious Metallics Digital / EnDURO / JAC Digilabel / Knight – Smooth (dry toner) / Knight Digital – Indigo / Maine Recycled Digital – Gloss / Maine Recycled Digital – Silk / PicoFilm / Rives Design Digital / Sovereign A2 Digital – Gloss / Sovereign A2 Digital – Silk / Sovereign Offset (dry toner) / Sovereign Offset Digital – Indigo
Printed by: Bambra Press (VIC). Advance Mailing Solutions (VIC). CMYK Online (VIC). Composite Colour (VIC). Collation: Northern Tag Stringers (VIC).

If you would like to step through this doorway please. Soon, you will enter the world of digital printing and dry toner technologies. There are lasers, line screens and precision crafted instruments galore – they could be dangerous so mind your head and watch your step. Ok, enough indulgence. There actually is a point here! Our brand spanking new Digital Deck has arrived, complete with whacky fluoro string art to make any 80s child brim with pride.

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The fluoro string images that make-up the creative for our Digital Deck were created by Seesaw (VIC). The inspiration came from research into the world of digital printing – the lasers, precision tools etc. They created string art as a tactile response and link between the paper and digital worlds (for a behind-the-scenes look at the development of this imagery, check out our YouTube channel).

We’ve sectioned the Digital Deck into two parts – Dry Toner and HP Indigo. The stocks featured have been carefully selected for their performance capabilities. A compatibility chart is featured on the inside cover. The left column is for dry toner products and the right lists the Indigo papers. The table shows each of the featured stocks, their environmental credentials and compatible weight ranges.

As you move through the deck and see the narrative unfold, you’ll notice that each page clearly lists the machine and stock description/info. Samples of both text and cover stocks appear in the deck. The stocks featured include: Barry Bleach Board Digital / Color Copy – Uncoated / Conqueror Laid Digital / Curious Metallics Digital / EnDURO / JAC Digilabel / Knight – Smooth (dry toner) / Knight Digital – Indigo / Maine Recycled Digital – Gloss / Maine Recycled Digital – Silk / PicoFilm / Rives Design Digital / Sovereign A2 Digital – Gloss / Sovereign A2 Digital – Silk / Sovereign Offset (dry toner) / Sovereign Offset Digital – Indigo.

A particular highlight is the new Knight and Sovereign Offset digital papers. Both are high white papers that are well priced for their class and offer exceptional press results, specifically for dry toner and HP digital applications. Also, they are identical to their offset versions in shade and finish which is a bonus for customers that need to match communications across offset and digital technologies.

Our journey in creating this deck was a learning curve, even for us. We soon realised the importance of working closely with the press operators to ensure they had profiled the stock correctly and weren’t just using a generic profile. To get the best result, especially when working with textured papers, is setting up the profile to suit the paper. When a digital machine is set-up properly, excellent print results can be achieved.

Chris Jackson, our Business Development Manager Digital and Synthetics, is available if you have any questions about our digital range. Call him on 03 8470 2244 or email him at jroberts@kwdoggett.com.au

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